Making Some Timely Adjustments
This past year, West Suburban Living celebrated its 20th anniversary, and as is only appropriate when observing a benchmark anniversary, we did a little reminiscing. It was all good stuff because that’s one of the nice things about looking back -— there is a tendency to recall almost exclusively all the positive memories. But that does not mean we as a magazine have not experienced a few minor bumps in the road along the way. Of course we have. In fact, one of them occurred with our January issue which, as you may have noted, arrived in your mailbox several days later than it should have. There are a number of reasons — the holidays and an unexpected delay at our printer chief among them — but no excuses. As editor and publisher, it’s my job to get the magazine into your hands in a timely manner and last issue I failed to do so. For that, I offer my sincere apologies.
Here at West Suburban Living, we have always played it a little tighter with deadlines than other magazines, some of which actually come out weeks before their issue dates. The reason is rooted in our former bi-monthly format and our desire to have our popular calendar of events section, Out & About, be as comprehensive and timely as possible. That was particularly challenging when each issue covered two months, as it was often difficult to get information far enough in advance to include all the events in the second month. Knowing how much you and other readers appreciate being up-to-date with what’s going on in the area — in reader surveys, the Out & About section has always rated among the magazine’s favorite features — we pushed back our production deadlines so we could include as many events as possible.
Since shifting to a 10x a year publishing schedule a few years ago, the need to extend our editorial deadline is no longer as critical. Better yet, now any events that we learn about after the magazine’s print deadline can still be posted in the Arts & Entertainment section on our website. This has allowed us to gradually begin moving the magazine’s production cycle forward. Ultimately, that will allow us to deliver the magazine earlier and provide extra delivery time should we run into unexpected delays on a particular issue as we did last month.
Even though we have been publishing West Suburban Living for more than 20 years, we will always be fine tuning what we do and how we do it in an ongoing effort to improve the magazine. We invite you to join us in that process by giving us feedback and making suggestions. So please drop us a note or give us a call. We’d love to hear from you.
As always, thanks for being a reader and we hope you enjoy this issue.Edit Module